We have a 12 step process to make sure we use quality shoppers:

During shoppers registration,

• We check to make sure each shoppers is valid
• The database tracks shoppers with experience versus new shoppers so that we can select experienced shoppers first
• Shoppers are tested for appropriate skills and reliability

During scheduling,

• Shops are scheduled in advance to secure time with the “best” shoppers in an area
• Shops are limited to only proven, good shoppers
• Only a limited number of assignments to any one shopper to prevent fraud
• Shops continuously rotated to prevent relatives/friends from skewing results positively or harsh shoppers biasing results negatively
• Shoppers who miss deadlines are avoided/cancelled

During the proofing process

• Shoppers are scored based upon their performance
• Incomplete surveys are returned for additional comments/corrections
• Shops are simply stopped before they go out and are reshopped with a new shopper if not completed correctly or the shop is not credible
• Any questions from clients are answered the same day, surveys edited or reshopped if not credible